Getting what you need

Cleaning the data that is to be kept and filling any gaps using telephone research can be seen as an expensive and time consuming exercise. It is however the most effective way of ensuring that the information held is up to date, relevant and accurate. Previous phases of the project should define in detail exactly what information is required so that the research can be focused, cost effective and relevant to the firm or particular practice areas within it.

Shamrock have more than 13 years experience in providing high quality telephone and desk research to professional firms. This means that you can have confidence in our discretion, professionalism and tact when conducting telephone research projects.

Once the telemarketing is completed and a final data set exists, it is ready to be imported back to your own system. This exercise often coincides with the rollout of a new CRM system in which case the data is imported to your new system. Alternatively, Shamrock can continue to hold the data on your behalf until your systems are ready and provide secure on-line access via our specially developed web interface.

To find out more
For further information, please contact Michael Warren, Client Services Director, on 0870 351 1846 or michaelw@shamrock-marketing.co.uk