Supporting your marketing campaigns

Marketing teams understand that the success of their marketing plan is measured by how effective their campaigns and marketing projects are. You know that the time and effort to come up with an idea that research has shown to be relevant to clients and prospects will be wasted if you are not directing it at the right audience. You know that your chosen method of communication needs to be delivered in such a way that a positive image of the firm and its values are maintained and you know that you simply cannot afford to address people in the wrong way or to send out irrelevant material or messages.

Shamrock have helped a range of clients with campaign support services so that their communications really hit the spot.

• Reaching the right people
  Our understanding of the professional services sector helps us to challenge you when it comes to building the audience for your campaign. It may be that you hold the information already but it is in numerous sources that need to be merged and cross-matched. Frequently, our clients have some base information but do not have the confidence that it is up to date or that it covers the wholly available audience.

• Reaching them at the right time
  It is not always possible to plan every type of communication in advance. You can often find yourself faced with last minute ideas perhaps resulting from an unexpected legislative change, or even an internal crisis management issue. We have worked with clients affected by both of these scenarios where a telephone conversation leads to the start of a project there and then.

• Reaching them in the right way
  Depending on the type of communication – seminar invitation, survey, update on services – there are a number of channels that you may wish to choose. Our fulfilment services are geared up to deal with each type or even a combination.

The clients we have regularly supported on campaigns have told us that we are valued almost as an extension to their own marketing functions and that our passion for getting the job done right is crucial.

To find out more
For further information, please contact Michael Warren, Client Services Director, on 0870 351 1846 or michaelw@shamrock-marketing.co.uk, or see our 'Tools of the Trade’ for the practical side of the work we do for our clients, also on this website.

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