Getting on with real marketing

Raising the game

The market place for professional services firms is increasingly competitive as clients become more sophisticated in their buying and more demanding of their chosen advisers. The days of selecting one adviser and pursuing a long term solitary relationship with that firm are gone. It is now vital to proactively manage client relationships and create a highly positive image in the market.

Professional services firms recognise the need for strong strategic planning that will drive the business forward. This raises the game for marketing as both a tool of business planning and a function within the firm. As a marketing professional, you are expected to add value to the business and support the development of strategy. However, you are also expected to have the nuts and bolts in place and run effective campaigns based on accurate client data.

A strategic approach to client information

By following a strategic approach to information on clients and prospective clients, your firm is able to pursue its business strategy effectively allowing you to concentrate on real marketing and not the painful task of managing and manipulating mailing lists. Our objective is to help you turn client data into client intelligence.

The business and marketing planning process will define the markets and areas of specialism on which the firm will focus. This is the start point to considering what information should be held and on which types of organisations. We are passionate about data and Shamrock advocate a step-by-step approach in order to achieve the goal of holding marketing data that reflects the business objectives of the firm and enables effective marketing to take place.

To find out more
For further information, please contact Michael Warren, Client Services Director, on 0870 351 1846 or michaelw@shamrock-marketing.co.uk, or see our ‘Tools of the Trade’ for the practical side of the work we do for our clients, also on this website.

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