Defining what you need

One of the key challenges facing any firm is defining the information required to support its business objectives and marketing strategy.

Using an interactive workshop approach, we would help your team articulate in detail the organisation types, job roles and key fields they require to support their business development and communications strategy. This will often be based around the industry sectors and areas of technical specialism that the firm is pursuing, for example Head of Risk in insurance companies.

By defining this it is then possible to benchmark the findings from the data audit and to create a gap analysis between what data is held and what is required.

To find out more
For further information, please contact Michael Warren, Client Services Director, on 0870 351 1846 or michaelw@shamrock-marketing.co.uk