Keeping the information clean

A strategy and process for maintaining the accuracy of your firm’s information is a vital part of successful database implementation. The earlier stages of identifying what information is held and required and then building that data are in danger of being wasted if there is no long-term strategy for keeping that information up to date.

There are a variety of methods that can be used to maintain the data. Your firm will need to define the right mix of these in accordance with their marketing objectives and budget. In order to do this, there needs to be an understanding of how the new data set will be used and by whom, noting such information as those who have read-only access and those with edit-access. A data maintenance plan can then be drawn up which will detail the mechanisms and processes that should be followed.

To find out more
For further information, please contact Michael Warren, Client Services Director, on 0870 351 1846 or michaelw@shamrock-marketing.co.uk