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database management for professional services

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DENTON WILDE SAPTE

Denton Wilde Sapte is a leading global law firm based in the City of London. With an expanding network of offices in Europe, Central Asia, the Middle East, Africa and the Far East, they combine world-class industry skills with cutting-edge financial and corporate capabilities with particular sector strengths in banking and finance, energy and infrastructure, technology, media and telecoms, property, retail and aviation.

Denton Wilde Sapte, like many professional firms, is having to meet the challenge of customer relationship management in an increasingly competitive market place. One of the steps that Jason Harriss, Database Manager for the firm, took to help them to meet this challenge was asking Shamrock Marketing to assist in the management of the marketing database.

Jason Harriss, Database Manager for Denton Wilde Sapte says "We were in the process of a major system implementation across the firm, and like all firms we had data issues. One of the key factors in our database roll-out being a success was Shamrock’s ability to step in and help us develop routines to extract our data, clean it, and then return it enhanced. They didn’t get hung up on the technology they just focused on the business objectives and on sorting out our data".

Shamrock Marketing was established 12 years ago to provide high quality out-sourced Database Management solutions for Professional Services Firms. Firms need to manage complex many to many relationships between partners and clients, whilst at the same time providing Corporate Marketing with the information they need to execute effective marketing programmes. Shamrock’s key strength is in implementing solutions that manage this balance effectively.

Unlike many that offer Database Marketing services, Shamrock’s solutions are not dependent on the technology. All too often data issues are confused with system issues which can become a roadblock, especially if the system infrastructure is a "given". Shamrock have chosen instead to develop routines with leading relationship management systems within the Professional Services market to extract, clean and then import data as required.

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